Recent AWS Outage Illustrates the Importance of Customer Care and Adding a Hybrid Cloud Approach


In the News

– You probably heard about the widespread AWS outage that took place on Feb. 28, 2017. Thousands were affected, and big names like Adobe and MailChimp took to Twitter to apologize for downtime and give users hope that the situation would soon be rectified.

The outage may have only lasted for half a day, but it sparked meaningful discussions around the importance of customer care—from SMB to enterprise. We noticed that the big businesses were getting immediate attention from AWS, but what about their SMB customers? Were they helped and notified, or did they find out about the outage with the rest of the world…on the evening news?

The outage also highlights the importance of adopting a multi-pronged (or hybrid) approach when leveraging cloud technology—one that doesn’t rely solely on either a private or public cloud.


Explosive Cloud Growth

While industry experts have been heralding the age of cloud computing for years, it’s only recently started to win head-turning growth projections from major research firms. In fact, IDC just announced that it expects worldwide public cloud services spending to top $122 billion by the end of 2017—up more than 24% from 2016.

This unprecedented growth isn’t expected to slow down anytime soon either. IDC went on to say that it expects worldwide public cloud spending to exceed $203 billion dollars per year by 2020.

This year, IDC predicts that managed and professional services will lead the pack in global spending on public cloud services as they look for greater scalability, higher performance, and faster access to new technologies.

These numbers make it abundantly clear that businesses are ready for the cloud. However, being ready for the cloud and being ready for a cloud-only approach are entirely different situations. Yes, organizations of every size are showing interest in gaining the efficiency the cloud can deliver, but many still have heartburn surrounding a cloud-only approach—especially regarding mission-critical systems.

To quell fears of losing control of mission-critical applications (like what happened to Adobe and MailChimp earlier this week), leading with a hybrid approach can give you the most traction when pitching cloud solutions to interested companies.


Why Hybrid Cloud, Channel-Friendly Solutions Are Gaining Traction

Many companies feel they need to keep certain functions under the lock and key of a private cloud. However, the cost and complexity surrounding public and private clouds has reduced enough that organizations no longer need to choose between either a fully private or completely public cloud strategy. Now, they can have both.

While private clouds give users greater control, security, and accessibility, they’re not particularly easy to scale. Conversely, public clouds are incredibly easy to scale and becoming more secure by the day, which means organizations can improve efficiency and infrastructure performance by outsourcing non-mission critical workloads to a public cloud—thereby saving precious private cloud bandwidth for the most critical activities.

Hybrid cloud solutions provide customers with a more affordable way to scale operations, and they enable managed service providers (MSPs) to capture recurring revenue and establish themselves as a trusted advisor that can provide ongoing value in the form of on-demand bandwidth.


Highest Growth Area in the Cloud

While overall public cloud spending is expected to grow significantly over the next several years, IDC predicts the biggest growth areas will be in infrastructure as a service (IaaS). IaaS is expected to grow at a five-year CAGR of more than 30%. To capitalize on this tremendous market opportunity, MSPs will need a powerful platform that makes designing, deploying, and maintaining cloud environments easy.

Historically, cloud builds have been complicated. Most cloud 1.0 offerings came in standard, inflexible sizes that required you to supplement them with expensive servers, CPU cores, RAM, and temporary storage.

Today, cloud 2.0 platforms like ProfitBricks eliminate those frustrating drawbacks to delivering IaaS. With a drag-and-drop data center designer, your team can painlessly sketch out an ideal environment for the client, and then deploy anything from a single server to hundreds in just a few clicks. The flexible, easy to use, and affordable ProfitBricks IaaS solution enables you to gain the accuracy, efficiency, and margin necessary to thrive in the IaaS space.

Help your clients avoid the pain that comes with outages such as what we saw with AWS by partnering with the most channel-friendly IaaS provider—ProfitBricks. Look to efficiently diversify your customers’ cloud approach by adding the ProfitBricks public cloud solution to their infrastructure. Discover why hundreds of service providers and MSPs like you are switching from Amazon Web Services to ProfitBricks IaaS. Claim your free 14-day trial of ProfitBricks now.